danny bernardo

danny bernardo

theatre guy. social media(ite). geekologist. adventurer.

starting on page 11

note: this is reposted from my personal blog, original post 7/21/11


If I was introducing myself to you at a bar, I'd probably have some goofy one-liner you might find charming or lame. Well we're not at a bar. It's my blog for godsake and I guess I should just come out and say what's on my mind and in my heart.


Peter Parker just died!


Believe it or not, I'm not heartbroken. No angry posts, no heartbroken texts, no angsty Tweets. Nothing.


See "real" Spider-Man didn't die: it happened in the Ultimate Comics universe, which was a reboot of a new brand within Marvel Comics.  And even then, Ultimate Spider-Man didn't die: the hero, the icon himself is being rebooted. It just won't be Peter Parker anymore. It's very sad, but it just goes to show that in the face of loss, life marches on. And the fact that Marvel  is ballsy enough to shake up their world (even an alternate one) to reboot their flagship brand by such an extreme means...well I can't help but relate it to how my own life's been shaken up so much since March. Is God just giving me a major reboot?


There's a lot of rebooting and rebranding going on all around me lately. I could talk about reboot of the X-MEN franchise or next year's reboot of the SPIDER-MAN movie franchise (sigh) but I think I've geeked out enough for one blog post. ("oh Danny, you say that now..") One of the theatres I work with is completely rebranding themselves, expanding to social networking video to reach a global audience and taking theatre out of its name altogether. Another theatre I work with (and am an artistic associate for) is both rebooting and rebranding. The artistic director of several years (whose vision has shaped the company) has moved on to another theatre. Our new artistic director has a much different focus and vision for us, which obviously brings about huge changes: new procedure, new programming, new tagline, new everything. It's exciting to be a part of. That at the core it's still the same, but it's just moving in a new direction. Shiny. And new.


I was at dinner with a friend last week and we were talking about the concept of rebranding. He's only a year older than me. He's got this great job that he doesn't hate, but it's definitely not his passion. His passion is food and so he's enrolling into culinary school this year. "Cuz, why not? Who knows where I'll be in five years." And I'm on the verge of starting a new and exciting project that may or may not lead to a new career path (stay tuned for details as they come). We both remembered how terrifying, how overwhelming the prospect of redefining yourself would've been to us a few years back. And maybe it's because in your 20's, all you want to do is figure out who you are exactly, get there as fast as you can and be comfortable. There's this subliminal "I'm going to be the person I've always meant to be by the time I'm 30" constantly in the back of your mind. And then you get to 30. And you realize that you've always been the person you are and will continue to be. It's all the small redefinitions, the small changes that got you there to begin with. It's just less terrifying. Notice I didn't say "not"...just...less.


So here I am, in the middle of rebranding, rebooting, redefining myself. The last few months...let's just say I've experienced a lot. A lot of loss. A lot of growing up. A lot of sadness. And, believe it or not, a lot of happiness mixed in, albeit bittersweet. Here I am, ready to start not over but onward. And you can come along for the ride if you want. The last blog I kept was in my 20's on Myspace (god, remember Myspace?) It a was means to keep in touch with my friends back home, but became a way to document all my crazy (RE: drunken) misadventures. I was reading over them again a couple of weeks ago. Yeah, they're fun. Hell, my Myspace is still up: if you're that stalkery, Google it and have a good laugh. My old blog posts...not much to them, kinda fluffy, but fun. Stuff for then. This is now.


If you're reading this and you've known me all along, hey again! If you're just joining for the ride, thanks. You may be wondering who the hell this one guy is. Where did he come from? Who does he think he is? I had a very smart playwrighting professor who made us write the first act of a new play. Before he even read our rough drafts, he said "rip out the first ten pages and then hand it in." All that exposition, it's all well and good. But let's cut to the heart of the matter, let's get right to it, let's start the action. So here we all are: page 11.

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